HOW WE WORK.

Your challenge is where we begin. Here’s how we’ve helped others – and how we can support you.

I want to shift my own leadership

  • I want to become a stronger leader – for myself and others +

    We help you …

    • Make smart decisions under pressure
    • Manage your priorities and time effectively
    • Delegate tasks and responsibilities
    • Deal with low performers
    • Lead through disruptive changes
    • Build resilience and regulating your emotions
    • Craft and communicate clear messages – especially when it matters most
  • I want to strengthen my communication skills in difficult situations +

    We help you …

    • Communicate clearly and persuasively – from the board room to the office floor
    • Master difficult conversations and giving valuable feedback
    • Prevent conflict escalation and dealing with conflicts
    • Manage demanding stakeholders
    • Structure your message and presence for high-stakes conversations and executive visibility
  • I want to take the next step in my career +

    We help you …

    • Specify your career goals and plan
    • Explore your personal values and strenghts
    • Discover your potentials for improvement in your hard und soft skills
    • Network strategically
    • Create a personal brand and positioning
    • Land your next role
    • Sharpen how you speak about your leadership – and how others perceive it

I want a shift in my leadership team

  • I want to have true leaders by my side +

    We help you …

    • Form a trusted, united leadership team
    • Clarify responsibilities and expectations and understand where ownership is missing
    • Turn your leadership team into role models
    • Strengthen how your leadership team communicates strategy and shows up together
  • I want to know what's going on +

    We help you …

    • Build efficient and effective meeting structures
    • Ask the right questions to get the information you need
    • Communicate complex content in a way that creates clarity and alignment

     

  • I want us to work on what's truly important +

    We help you …

    • Identify and prioritize the strategic goals
    • Translate strategy into daily business
    • Make data-based decisions in day-to-day business
    • Turn strategic priorities into clear messages that move people

     

I want to create a shift in my organization

  • I want to increase efficiency and effectiveness +

    We help you …

    • Eliminate bureaucracy and administrative processes
    • Implement digital tools to facilitate processes
    • Meet your goals to reduce cost and time
    • Communicate change initiatives clearly to accelerate adoption and engagement
  • I want to strengthen our market position through innovation +

    We help you …

    • Define and develop your product and service portfolio
    • Foster a culture of innovation and experimentation
    • Recognize trends and seize opportunities
    • Scale tested solutions throughout the business
    • Bring viable solutions to the market quickly
    • Shape how innovation stories are told – internally and externally
  • I want to improve collaboration and communication across the organization +

    We help you …

    • Redesign team structures to break up silos
    • Implement ways of working to foster collaboration
    • Attract and develop talent to decrease dependency on external service providers and consultants
    • Enable leadership communication that fosters trust and alignment across teams

WHAT WE DO.

Operating at the core of control and shift: The quiet keys behind resilient, future-ready leadership.

We support leaders and organisations in becoming fit for the future.

In times of transformative change, we help leadership teams and organisations grow – collectively, systemically, and sustainably. Our focus lies on what moves the system: designing future-proof operating models, guiding cultural transformation, upskilling leaders and teams, implementing impactful strategies and technologies, and enabling adaptive business structures.

We don’t offer isolated interventions. We build leadership environments that shape real change.

What sets us apart

SHIFT Leadership – The operating system for future-ready leadership

SHIFT Leadership closes the gap between theoretical leadership models and the real challenges of everyday leadership. It provides leaders with a clear orientation in complexity and empowers them to lead with focus, integrity and future-readiness.

Where leadership is headed

SHIFT Leadership enables executives to lead with clarity, impact and trust in an uncertain and complex world. It is rooted in systemic thinking, guided by responsibility and designed for the future.

SHIFT is not another theoretical model. It is a practical leadership framework that starts with the real-world challenges of modern organisations. It helps leaders define the posture they want to take – and build the core capabilities needed to act with purpose under pressure.

SHIFT supports executives in adopting a new operating logic for leadership – one that is applicable in daily practice and scalable across the organisation.

  • Self Regulation

    Self regulation is the ability to remain calm, clear and composed under pressure, especially in times of conflict or uncertainty. It allows leaders to stabilise rather than amplify emotional turbulence within a system. Without inner clarity and emotional control, no leadership role can hold the weight of real responsibility.

  • Human Empowerment

    Human empowerment means enabling people to act with confidence, autonomy and purpose, even in complexity. It is not about delegating tasks but about building environments where ownership and capability can grow. Without empowerment, organisations slide into control, dependence and disengagement.

  • Impact Orientation

    Impact orientation focuses leadership on what truly creates value rather than what merely fills agendas. It helps leaders reduce noise, prioritise relevance and align their actions with what matters most. In a world of infinite options, it is the ability to cut through and lead with strategic clarity.

  • Future Readiness

    Future readiness is the capacity to think ahead, design adaptive strategies and read early signals before disruption hits. It replaces rigid planning with option thinking and prepares organisations to respond before they are forced to. Leading with foresight is not prediction, but intelligent preparation.

  • Trust

    Trust is the foundation of all meaningful transformation. It enables people to act with courage, speak openly and take responsibility even in uncertain conditions. No innovation, no learning and no real change can take root in a culture shaped by fear or silence.

To ensure a lasting, sustainable transformation of your organization we integrate strategic, cultural and operational elements. Our services are always tailored specifically to tackle your challenges and opportunities. Never losing sight of the targeted outcome!

WHO WE ARE.

Personalities behind controlSHIFT

Cristina Popa

Cristina Popa

Business Psychologist & Strategic Executive Advisor

Expertise
Cristina supports senior leaders and corporate organizations through periods of strategic realignment and transformation. With in-depth expertise in business psychology and business model development, she combines a deep understanding of human behavior with entrepreneurial thinking. Cristina is a valued partner to executives who seek to define their next career step.
Drawing on 18 years of experience and a proven systemic approach, she helps decision-makers achieve clarity, impact, and sustainable change.

Areas of Expertise

  • Executive Coaching
  • Organisational Architecture
  • Business Model Development
CONTACT ME
Dr. Gerrit Becker

Dr. Gerrit Becker

Senior Executive Advisor & VP Global IT at Mast-Jägermeister SE

Expertise
As a seasoned IT professional with over 15 years of experience, Gerrit has a proven track record ofleading large-scale IT transformations and delivering value to global organizations. Currently, he serves as the Vice President of Global IT at Mast-Jägermeister SE, where he oversees the strategic direction and operational excellence of the IT function. Prior to this, he advised clients on IT strategy and transformation as Associate Partner at McKinsey & Company. Gerrit holds a Ph.D.from Technische Universität Darmstadt and a Master’s degree in Mechanical Engineering from Georgia Institute of Technology. He is passionate about leveraging technology to drive businessgrowth and innovation.

Areas of Expertise

  • IT, Digital & Data Strategy and Business Value Capture
  • Large-Scale IT Projects & Transformations
  • Product-Platform Operating Model
CONTACT ME
Odile Lueken

Odile Lueken

Communication Designer & Presentation Consultant

Expertise
Odile supports managers and teams in communicating complex messages concisely, clearly and effectively. Her work goes far beyond simply designing PowerPoint presentations: She translates your content into convincing pitch decks, high-level presentations and speaker decks in a strategically reduced and always CI-compliant manner. Through targeted storyline development and professional visual design, she helps to attract attention and anchor your core messages in a sustainable way.

Areas of Expertise

  • Communication Designer & Coach
  • Presentation Designer & Trainer
  • Keynote “On the point” Support
CONTACT ME
Sybren Raaijmakers

Sybren Raaijmakers

Executive Technology Advisor & CEO Contractuo

Expertise
Sybren advises executive teams on the design and implementation of complex technology, digital and transformation initiatives.  His focus: sustainable enterprise value and the systemic alignment of people, processes and technology.
He brings a rare combination of hands-on entrepreneurial experience and analytical depth. As former Managing Director of Europe’s largest hyperscaler, Programme Lead who led the Dutch division in the EU’s largest energy merger and founder of three tech ventures, he integrates backgrounds in datascience, law and econometrics with sharp operational acumen.

Areas of Expertise

  • Strategic Digital & Tech Transformation
  • Mergers & Acquisitions
  • Applied Deep Tech & AI
CONTACT ME
Sonja Hädicke

Sonja Hädicke

Social Psychologist & Leadership and Team Coach

Expertise
Sonja works with teams and their leaders to navigate organizational change and strengthen collaboration. Her work is rooted in an in‑depth understanding of social group dynamics, psychological safety and behavioral patterns in team settings. Whether in leadership development processes or cross‑functional team interventions, Sonja supports shaping constructive dialogue and collective ownership. With a systemic lens, she facilitates learning spaces where teams can reflect, realign and grow together. She interacts closely with HR and management to ensure that team development initiatives are strategically aligned, context-sensitive and sustainably embedded.

Areas of Expertise

  • Organization and Group Dynamics
  • Team Coaching
  • Cultural Change

 

CONTACT ME
Karsten Voges

Karsten Voges

CIO Advisor, Chief Architect, Greater Good Enthusiast

Expertise
Karsten brings 20 years of leadership experience, ranging from startups to Fortune 50 companies & consulting firms. His motto “lean & smart” together with his practical CIO Advisory is helping many CIOs and their IT organizations to thrive.
With a Master in Computer Science and a MBA, he has been combining IT and business for years. Karsten Voges coaches digital leaders in mergers & transformations, defines Target IT Landscapes and ensures transition and change is on track.
As a regular keynote speaker at public and company internal events like the LeanLeaderSummit, Forrester, Gartner, SAP, … and as host of the CIO Roundtable in Munich he can drive also your personal growth.

Areas of Expertise

  • IT Management & Strategy
  • Enterprise Architecture
  • Lean, Agile & AI
CONTACT ME
Hendrik Böttcher

Hendrik Böttcher

Executive Outplacement Advisor & CEO Hendrik Böttcher Beratungsgesellschaft

Expertise
As CEO of Hendrik Böttcher Beratungsgesellschaft mbH, Hendrik leads a team of expertsspecialized in professional layoff and downsizing management. With a focus on social responsibility and organizational reputation, his team helps organizations design and implement humane layoff procedures and supports office employees in re-entering the job market.
Hendrik is also a valued partner to executives who seek to successfully position themselves forpermanent or interim executive roles.

Areas of Expertise

  • Executive Outplacement
  • Executive & Employee Offboarding
  • Layoff Management
CONTACT ME

Cristina Popa

Business Psychologist & Strategic Executive Advisor

Expertise
Cristina supports senior leaders and corporate organizations through periods of strategic realignment and transformation. With in-depth expertise in business psychology and business model development, she combines a deep understanding of human behavior with entrepreneurial thinking. Cristina is a valued partner to executives who seek to define their next career step.
Drawing on 18 years of experience and a proven systemic approach, she helps decision-makers achieve clarity, impact, and sustainable change.

Areas of Expertise

  • Executive Coaching
  • Organisational Architecture
  • Business Model Development
CONTACT ME

Dr. Gerrit Becker

Senior Executive Advisor & VP Global IT at Mast-Jägermeister SE

Expertise
As a seasoned IT professional with over 15 years of experience, Gerrit has a proven track record ofleading large-scale IT transformations and delivering value to global organizations. Currently, he serves as the Vice President of Global IT at Mast-Jägermeister SE, where he oversees the strategic direction and operational excellence of the IT function. Prior to this, he advised clients on IT strategy and transformation as Associate Partner at McKinsey & Company. Gerrit holds a Ph.D.from Technische Universität Darmstadt and a Master’s degree in Mechanical Engineering from Georgia Institute of Technology. He is passionate about leveraging technology to drive businessgrowth and innovation.

Areas of Expertise

  • IT, Digital & Data Strategy and Business Value Capture
  • Large-Scale IT Projects & Transformations
  • Product-Platform Operating Model
CONTACT ME

Odile Lueken

Communication Designer & Presentation Consultant

Expertise
Odile supports managers and teams in communicating complex messages concisely, clearly and effectively. Her work goes far beyond simply designing PowerPoint presentations: She translates your content into convincing pitch decks, high-level presentations and speaker decks in a strategically reduced and always CI-compliant manner. Through targeted storyline development and professional visual design, she helps to attract attention and anchor your core messages in a sustainable way.

Areas of Expertise

  • Communication Designer & Coach
  • Presentation Designer & Trainer
  • Keynote “On the point” Support
CONTACT ME

Sybren Raaijmakers

Executive Technology Advisor & CEO Contractuo

Expertise
Sybren advises executive teams on the design and implementation of complex technology, digital and transformation initiatives.  His focus: sustainable enterprise value and the systemic alignment of people, processes and technology.
He brings a rare combination of hands-on entrepreneurial experience and analytical depth. As former Managing Director of Europe’s largest hyperscaler, Programme Lead who led the Dutch division in the EU’s largest energy merger and founder of three tech ventures, he integrates backgrounds in datascience, law and econometrics with sharp operational acumen.

Areas of Expertise

  • Strategic Digital & Tech Transformation
  • Mergers & Acquisitions
  • Applied Deep Tech & AI
CONTACT ME

Sonja Hädicke

Social Psychologist & Leadership and Team Coach

Expertise
Sonja works with teams and their leaders to navigate organizational change and strengthen collaboration. Her work is rooted in an in‑depth understanding of social group dynamics, psychological safety and behavioral patterns in team settings. Whether in leadership development processes or cross‑functional team interventions, Sonja supports shaping constructive dialogue and collective ownership. With a systemic lens, she facilitates learning spaces where teams can reflect, realign and grow together. She interacts closely with HR and management to ensure that team development initiatives are strategically aligned, context-sensitive and sustainably embedded.

Areas of Expertise

  • Organization and Group Dynamics
  • Team Coaching
  • Cultural Change

 

CONTACT ME

Karsten Voges

CIO Advisor, Chief Architect, Greater Good Enthusiast

Expertise
Karsten brings 20 years of leadership experience, ranging from startups to Fortune 50 companies & consulting firms. His motto “lean & smart” together with his practical CIO Advisory is helping many CIOs and their IT organizations to thrive.
With a Master in Computer Science and a MBA, he has been combining IT and business for years. Karsten Voges coaches digital leaders in mergers & transformations, defines Target IT Landscapes and ensures transition and change is on track.
As a regular keynote speaker at public and company internal events like the LeanLeaderSummit, Forrester, Gartner, SAP, … and as host of the CIO Roundtable in Munich he can drive also your personal growth.

Areas of Expertise

  • IT Management & Strategy
  • Enterprise Architecture
  • Lean, Agile & AI
CONTACT ME

Hendrik Böttcher

Executive Outplacement Advisor & CEO Hendrik Böttcher Beratungsgesellschaft

Expertise
As CEO of Hendrik Böttcher Beratungsgesellschaft mbH, Hendrik leads a team of expertsspecialized in professional layoff and downsizing management. With a focus on social responsibility and organizational reputation, his team helps organizations design and implement humane layoff procedures and supports office employees in re-entering the job market.
Hendrik is also a valued partner to executives who seek to successfully position themselves forpermanent or interim executive roles.

Areas of Expertise

  • Executive Outplacement
  • Executive & Employee Offboarding
  • Layoff Management
CONTACT ME

WHAT DRIVES US.

Turning uncertainty into action, and action into impact

Today, transformation means letting go of control to create real impact. We help you do both.

Organisations today face pressure on all fronts – growing, going digital, becoming more sustainable, and attracting talent – all at once. This creates growing tension: between speed and stability, efficiency and meaning, control and trust.

controlSHIFT is not your typical consultancy. We are entrepreneurs and enablers in moments of uncertainty. We don’t work in the spotlight, but within the core of your organisation – where real transformation either takes root or fails.

Like the “Control” + “Shift” keys on your keyboard, we operate quietly – but with power. We bring together strategic focus, emotional intelligence and methodological rigour – through consulting, coaching, facilitation, training and thought leadership.

Our approach: We support leadership teams in regaining control amid conflicting demands – without losing sight of what truly matters: people, purpose, and the courage to change.

 

Ready to think differently about transformation — and make it work? Then let’s talk.

GET IN CONTACT

WHAT WE CARE ABOUT.

True transformation beyond business – our contribution to a more livable world for future generations

At controlshift, cultural change toward a more responsible and inclusive society is more than a business goal – it’s a conviction we hold as the entrepreneurs to actively contribute to that future.

Through our independent foundation, SHIFTsociety, we extend our impact beyond the corporate sphere – into the heart of society.

We support initiatives and organizations that promote recovery, education, and social participation, helping to build a fairer, more resilient, and sustainable world.

Whether you’re interested in learning more, exploring a collaboration, or contributing through a donation – we’d be glad to connect.

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